What You Will Do

STEP 1 First, watch the video and then answer this question in your writing journal: “In the video, Kendel mentions cultivating your voice through watching, listening, and reading to a variety of different art forms. Why do you think a variety of media and art would help you develop a unique point-of-view?”      STEP 2 Start thinking like a copywriter by answering the questions about the ad you collected on page 1 of the Think Like a Copywriter—Handout. If necessary, you can repeat this step with an additional print ad. STEP 3 Next, you will create your product! This product will be created by random, so it...