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Session time icon60+ Minutes
Genre information iconInformational
Video resource type iconVideos

Share Your Expertise with April McFadden

by 826 National
Communications Strategist and Project Manager April McFadden shares how she uses her expertise in crafting writing for specific audiences to work as a ghostwriter.
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About the Author

April McFadden is a communicator, strategist, and project manager whose career has taken her to interesting places: mission-based nonprofits, corporate advisory, and the Illinoise State Capital. Her goal is to collaboratively tell stories, because no matter the industry, there is always a story to tell.

What Your Students Will Learn

You will learn how to select the most relevant facts and concrete details to use when developing a topic.

Common Core Standards
CCSS.ELA-LITERACY.W.11-12.2.B Common Core Standards Icon
Develop the topic thoroughly by selecting the most significant and relevant facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience’s knowledge of the topic.
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What You Will Do

STEP 1 First, watch the video. Then, answer this question in your writing journal: The “audience” of a piece of writing is also called the “reader.” What do you think someone who is reading an informational text is mainly looking for, versus the reader of a creative narrative? STEP 2 On page 1 of the Share Your Expertise— Handout, write your name in the inner circle. Then, write (or draw!) the names of the subjects you know a lot about, in the outer circle. After you’ve listed all of your topics, draw a circle around the topic you’d like to...

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