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Session time icon60+ Minutes
Genre information iconInformational, Media
Video resource type iconVideos

Think Like a Copywriter with Kendel Goonis

by 826 National
In this lesson, you will develop your own imaginary product and then write a short, informative essay that uses precise language to explain your creation.
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What Your Students Will Learn

You will learn how to communicate the details of a product, just like a copywriter!

Common Core Standards
CCSS.ELA-LITERACY.W.6.1.A Common Core Standards Icon
Introduce claim(s) and organize the reasons and evidence clearly.
CCSS.ELA-LITERACY.W.7.1.A Common Core Standards Icon
Introduce claim(s), acknowledge alternate or opposing claims, and organize the reasons and evidence logically.
CCSS.ELA-LITERACY.W.8.1 Common Core Standards Icon
Write arguments to support claims with clear reasons and relevant evidence
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What You Will Do

STEP 1

First, watch the video and then answer this question in your writing journal: “In the video, Kendel mentions cultivating your voice through watching, listening, and reading to a variety of different art forms. Why do you think a variety of media and art would help you develop a unique point-of-view?”     

STEP 2

Start thinking like a copywriter by answering the questions about the ad you collected on page 1 of the Think Like a Copywriter—Handout. If necessary, you can repeat this step with an additional print ad.

STEP 3

Next, you will create your product! This product will be created by random, so it will, most likely, be very silly. Follow the instructions on page 2 of the handout to create your product. 

STEP 4

Read page 3 of the handout to see an example of how to develop more details about...

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