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Grades 5–6
4 Sessions: 1 Hour
Informational, Persuasive
Resource type iconProjects

Advertising the Future

Ashley Smith, 826 Valencia
1. How Are You Being Convinced?
2. Group Advertisements
3. Individual Advertisements
4. Present Your Finest Work!
Students will learn about persuasive strategies used to convince consumers and apply these strategies to create advertisements for brand-new, original products that don’t yet exist!
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How Are You Being Convinced?

Students will analyze examples of advertisements to identify specific persuasive strategies, and then apply those persuasive strategies to create mini-advertisements.
What Your Students Will Learn

Your students will identify and apply persuasive strategies to consider how they are being convinced to think or act a certain way.

Common core standards
CCSS.ELA-LITERACY.W.5.1
Write opinion pieces on topics or texts, supporting a point of view with reasons and information.
CCSS.ELA-LITERACY.W.5.2.D
Use precise language and domain-specific vocabulary to inform about or explain the topic.
CCSS.ELA-LITERACY.W.5.10
Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
CCSS.ELA-LITERACY.W.6.1
Write arguments to support claims with clear reasons and relevant evidence.
CCSS.ELA-LITERACY.W.6.2.D
Use precise language and domain-specific vocabulary to inform about or explain the topic.
CCSS.ELA-LITERACY.W.6.10
Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
CCSS.ELA-LITERACY.W.7.1
Write arguments to support claims with clear reasons and relevant evidence.
CCSS.ELA-LITERACY.W.7.2.D
Use precise language and domain-specific vocabulary to inform about or explain the topic.
CCSS.ELA-LITERACY.W.7.10
Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
CCSS.ELA-LITERACY.W.8.1
Write arguments to support claims with clear reasons and relevant evidence
CCSS.ELA-LITERACY.W.8.2.D
Use precise language and domain-specific vocabulary to inform about or explain the topic.
CCSS.ELA-LITERACY.W.8.10
Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.
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What Your Students Will Produce

Your students will produce 3-4 mini-advertisements, each using a different persuasive strategy.

What You Will Need

  • Slideshow with samples of advertisements using persuasive strategies
  • Optional: Folders with examples of advertisements, organized according to the type of persuasive strategy being used. For example, you could collect samples from magazines that use bandwagon, and ask students to identify the type of persuasive strategy being used in each folder.

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