Individual Advertisements

Grades 5–6

4 Sessions: 1 Hour

Informational, Persuasive

Projects

Advertising the Future

Ashley Smith, 826 Valencia

1. How Are You Being Convinced?

2. Group Advertisements

3. Individual Advertisements

4. Present Your Finest Work!

Students will learn about persuasive strategies used to convince consumers and apply these strategies to create advertisements for brand-new, original products that don’t yet exist!

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SESSION 3 OF 4

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Individual Advertisements

Students wield their advertising know-how and apply persuasive strategies to advertise products of their own creation.

What Your Students Will Learn

Your students will learn how to persuade an audience and apply their knowledge of persuasive techniques to create advertisements for products that don’t yet exist.

Common core standards

CCSS.ELA-LITERACY.W.5.1 Download Resourse Icon

Write opinion pieces on topics or texts, supporting a point of view with reasons and information.

CCSS.ELA-LITERACY.W.5.1.B Download Resourse Icon

Provide logically ordered reasons that are supported by facts and details.

CCSS.ELA-LITERACY.W.5.2 Download Resourse Icon

Write informative/explanatory texts to examine a topic and convey ideas and information clearly.

CCSS.ELA-LITERACY.W.5.2.B Download Resourse Icon

Develop the topic with facts, definitions, concrete details, quotations, or other information and examples related to the topic.

CCSS.ELA-LITERACY.W.5.2.D Download Resourse Icon

Use precise language and domain-specific vocabulary to inform about or explain the topic.

CCSS.ELA-LITERACY.W.5.10 Download Resourse Icon

Write routinely over extended time frames (time for research, reflection, and revision) and shorter time frames (a single sitting or a day or two) for a range of discipline-specific tasks, purposes, and audiences.

CCSS.ELA-LITERACY.W.6.1 Download Resourse Icon

Write arguments to support claims with clear reasons and relevant evidence.

CCSS.ELA-LITERACY.W.6.1.B Download Resourse Icon

Support claim(s) with clear reasons and relevant evidence, using credible sources and demonstrating an understanding of the topic or text.

CCSS.ELA-LITERACY.W.6.2 Download Resourse Icon

Write informative/explanatory texts to examine a topic and convey ideas, concepts, and information through the selection, organization, and analysis of relevant content.

CCSS.ELA-LITERACY.W.6.2.B Download Resourse Icon

Develop the topic with relevant facts, definitions, concrete details, quotations, or other information and examples.

CCSS.ELA-LITERACY.W.7.1 Download Resourse Icon

Write arguments to support claims with clear reasons and relevant evidence.

CCSS.ELA-LITERACY.W.7.1.B Download Resourse Icon

Support claim(s) with logical reasoning and relevant evidence, using accurate, credible sources and demonstrating an understanding of the topic or text.

CCSS.ELA-LITERACY.W.7.2 Download Resourse Icon

Write informative/explanatory texts to examine a topic and convey ideas, concepts, and information through the selection, organization, and analysis of relevant content.

CCSS.ELA-LITERACY.W.8.1 Download Resourse Icon

Write arguments to support claims with clear reasons and relevant evidence

CCSS.ELA-LITERACY.W.8.1.B Download Resourse Icon

Support claim(s) with logical reasoning and relevant evidence, using accurate, credible sources and demonstrating an understanding of the topic or text.

CCSS.ELA-LITERACY.W.8.2 Download Resourse Icon

Write informative/explanatory texts to examine a topic and convey ideas, concepts, and information through the selection, organization, and analysis of relevant content.

What Your Students Will Produce

On their own, students will create an advertisement for a product that doesn’t exist that includes an image, at least two persuasive techniques, and a slogan.

What You Will Need

Slideshow with samples of advertisements using persuasive strategies
Optional: Blank paper and markers/crayons/other art supplies for final drafts